Draft a hold statement
First words out, while facts are still coming in.
built for PIOs · founding beta open
PIO is your second job. It's been eating your first life.
AI · disclosed
Still answering media calls at your kid's game? Cass drafts the posts, answers the repeat requests, and keeps your agency's voice going while you're at dinner, at the game, on vacation. You approve everything. And when the big one comes, you've been drilling together all along.
PIOs from 32 agencies across 8 states are already working in the beta.
see it work
Ninety seconds, no sound needed.
your first life, back
The Sunday-night post pile, gone.
The pager can stay. The rest of the second job — the scheduled posts, the repeat media requests, the “can you make a graphic” asks — Cass carries between incidents, on your sign-off.
the week plans itself
Story calendar and This-Day-in-History lookahead hand you next week's posts before Sunday night does.
posts go out while you're at dinner
Schedule it once. Cass keeps your agency's voice going — you approve, it publishes.
the same five questions, answered once
The statement library answers the repeat requests so you don't retype them from the bleachers.
graphics without a design app
On-brand graphics for the post you're already writing. No downloading, no re-uploading.
Works with Canva — already have a design? Pull it straight in.
Cass checks in, you approve from your phone
A nudge when something needs you — not another dashboard to babysit.
try cass
see Cass work the incident.
Tap a scenario. Watch Cass draft the hold statement, build the message map, and prep the Q&A the way it does on a real call. Fast, doctrine-grounded, yours to approve.
cass · online
6 of dozens, shaped by FEMA doctrine, NIMS/ICS, and decades of AAR libraries. See them all in beta →
when it's real
The phone is ringing and the facts are thin.
Cass drafts your first statement while you're still walking to the podium — hold statement, message map, public alert, presser pack — and nothing goes out without your sign-off.
facts thin and the phone ringing
a hold statement buys you time.
one incident, five audiences
a message map keeps the story straight.
an order people need right now
a public alert, written to standard.
reporters circling
a press release.
something false picking up speed
rumor control.
command wants the picture
a brief.
And when the big one comes, you've been drilling together all along. Claim your seat →
the magic trick
Record the presser. Walk away with the transcript.
Hit record at the podium. Cass captures the press conference, transcribes it, and turns what was actually said into the follow-up statement — while the cameras are still packing up.
how Cass works
Cass drafts.
you approve.
Cass keeps the log, drafts the statement, tracks the reporter, and reads back where things stand. It does not make command decisions, it does not speak for you, and it does not invent facts. Every release, every post, every word that leaves your agency is yours to approve. Cass grounds its work in your incident and in PIO doctrine, and it flags what it doesn't know.
where Cass stops
Command and operational decisions
Substitute for a credentialed PIO
Public emergency warnings (use IPAWS / WEA / EAS)
Breaking-news source
Legal, medical, or engineering advice
Partisan or political content
grounded entirely in the doctrine, not the open web.
Works with Canva
Design in Canva. Publish with Hey Cass.
The designs you make in Canva can now go straight to your community. Pull any design into your media library and attach it to your next statement or social post. No downloading, no re-uploading. Live today for every Canva user.
Canva
MPIO
who built this
built by PIOs, for PIOs.
Hey Cass is built by a team of working public information officers, led by Corey Dierdorff. Corey built his career in the fire service, including years as a county fire-rescue public information officer, and he's still deeply involved in the fire service today. He's a Master PIO who serves on boards in the profession, and an Emmy-winning broadcast journalist before the badge. He started Cass because he kept showing up to incidents as the only PIO, with no tool made for the job. The team carried it from there.
And it stays built by PIOs. An ideas board and feature voting are on the way, so the people who do the work decide what Cass does next. The tool the field has needed, shaped by the field.
founding PIO program
claim your founding seat.
Sign up and Cass walks you through your first real draft in the first minute — no setup, no config. Beta is free, and founding agencies lock in founding pricing when paid plans land. Seats are limited; when the founding cohort fills, signups queue for review.
the founding offer
Premium for lifeGet in now and lock the full premium tool for life. Everything Cass does, including the multi-agency features as they ship, at a rate that holds below launch price for good.
First 25
Beta contributors
$11 / mo for life
Next 25
Founding members
$24.97 / mo for life
Beta is free today — no card, no commitment. Premium lists at $49.97 a month when plans land on September 14. Founding PIOs stay locked below that, for good: help us build it, keep the founder rate.
Your department blocks outside email? Sign in with your work account instead.
Once you're approved, your Microsoft or Google work account signs you straight in — nothing has to survive your agency's mail filter. Already in the beta? These sign you in right now.
The PIO command center, built by a PIO. By claiming a seat, you agree to our Privacy Policy and Terms of Service.
FAQ
questions PIOs actually ask.
What is Hey Cass AI?
Hey Cass is the all-in-one command center for Public Information Officers. It runs the whole PIO job from your phone: draft the statement, track the reporters, keep the ICS-214 log, send the release to your media list, and write the after-action report.
There's a learning side too, with FEMA-doctrine career tracks and a copilot that's read the file. A credentialed PIO approves every word that leaves the agency. Built by ThinkBOLD Solutions.
Is this like Everbridge, ChatGPT, or a training course?
None of them.
- Not an alerting platform. Everbridge and the notification vendors broadcast to the public. Cass helps the PIO do the writing, tracking, logging, and after-action, and stays out of the IPAWS/WEA lane on purpose.
- Not free AI. Free ChatGPT writes a post. Cass runs your whole incident and grounds its work in doctrine, not the open web.
- More than a course. It started as a training tool, and the learning side is still there, but the product now carries the live job too.
Does Cass replace the PIO or make decisions?
No. Cass drafts, tracks, logs, and reads back where things stand. The credentialed PIO makes the command and messaging decisions and approves every release, post, and word that leaves the agency. Cass grounds its work in your incident and in PIO doctrine, and it flags what it doesn't know. It never auto-fires and it never invents facts. The full list of limits is in our Acceptable Use Policy.
Are the News Alerts a public warning system?
No. News Alerts reach the journalists on your own media list, under your agency's name. That is press distribution, not public warning. For wireless and broadcast alerts to the public, use FEMA IPAWS and your established Wireless Emergency Alert / Emergency Alert System channels.
Can Cass write our fun community posts, or only emergencies?
Both. Community content is fully in scope: fun and creative posts, awareness campaigns like the 9 PM Routine, community events, recruiting, and thank-you posts. Ask for clever and she writes clever; memorial and line-of-duty posts always stay serious. Two things stay out on purpose: promoting private businesses and anything partisan.
Is my incident data safe, and is it used to train AI?
Customer inputs are not used to train the underlying AI models. The after-action record is written for the public record, and no PII or PHI is stored. Conversations are kept to operate the service, support safety, and improve reliability, never resold and never used for model training. See our Privacy Policy and Sub-processor list for the full data flow.
What does it cost, and how do I get in?
The founding beta is open — sign up and Cass walks you through your first draft in the first minute. Beta is free, and founding agencies lock in founding pricing when paid plans land. Seats are limited; when the founding cohort fills, signups queue for review.
social center
keep the community posted. without juggling five dashboards.
During an incident you don't have time to log into one account, then the next, then the next. Connect the channels your agency already runs, and the same doctrine-grounded assistant posts to all of them from a single screen, so your residents get the same facts at the same time.
Compose
Write it once.
Draft the update in one place. Cass posts it to every channel you've connected, so a road closure or a shelter location goes out the same way everywhere. And she writes more than emergencies: ask for a clever seatbelt reminder, a recruiting post, or a thank-you to last night's crew, and she matches the tone you ask for.
Schedule
Line up what's next.
Plan posts on a calendar and set them to publish on a schedule. Queue the recovery updates while the incident is still active, then watch them go out on time.
Track
See what landed.
Reach, engagement, and reactions per channel after you post. You learn which message moved and which one needs a follow-up.
Channels