Assist, never replace
Cass drafts, tracks, logs, and reads back where things stand. The credentialed PIO makes every command and messaging decision. That line doesn't move.
MPIO
about
built by PIOs, for PIOs.
Hey Cass is built by a team of working public information officers, led by Corey Dierdorff. Corey built his career in the fire service, including years as a county fire-rescue public information officer, and he's still deeply involved in the fire service today. He's a Master PIO who serves on boards in the profession, and an Emmy-winning broadcast journalist before the badge.
He started Cass because he kept showing up to incidents as the only PIO, with no tool made for the job — while every other position on scene had one. The people who carry the public's trust during the worst days of their community's life had almost no tooling built for them. Cass is that tool, and the team carried it from there.
how we build
six principles that don't move.
Disclosed AI, everywhere
Cass is an AI character and says so — on this site, in the product, and in how agencies are encouraged to talk about her. No pretending.
Approval gates on every word
Nothing auto-fires. Statements, alerts, posts, and releases leave the agency only after a human approves them.
Doctrine, not vibes
Cass grounds her work in FEMA and incident-command doctrine and flags what she doesn't know — she never invents facts, citations, or course numbers.
Built for the record
Released statements are public records. The activity log is a real ICS-214. Records requests are a design input, not a surprise.
Shaped by the field
Beta agencies drive the roadmap — the ideas board and the out-of-scope asks users make in chat literally become the next sprint.
the company behind Cass.
Hey Cass AI is a product of ThinkBOLD Solutions, LLC. Cass is an AI character — not a credentialed PIO and not a substitute for one. Want the security detail, the legal terms, or a conversation? All three are a click away.